Pink Label features Petra Joy!

Shine Louise Houston Launches PINK LABEL: Digital Distribution for Emerging & Independent Adult Filmmakers

Houston’s new fair-trade online distribution creates profitable queer-owned streaming hub

Petra Joy

SAN FRANCISCO, CA (January 5th) — Shine Louise Houston is no stranger to independent adult video production. The feminist porn award-winning director and founder of Pink & White Productions, Houston has produced feature films and runs her independent websites with robust membership and affiliate programs, complete with mobile-optimization and live-streaming.

Based in San Francisco, CA, Houston’s company boasts a sustainable business model and has experienced increased financial growth through marketing progressive, high-quality pornography to sex-positive viewers hungry for alternative depictions of sex-positive and diverse sexuality.

Following her mission and ethical business practices, Houston’s new project PINK LABEL is a fair-trade digital distribution outlet designed for emerging and independent adult filmmakers. Emerging filmmakers will find enthusiastic audiences and exposure, as well as ethical, fair-trade commission for their work. PINK LABEL presents curated content that showcases acclaimed feminist filmmakers who share Houston’s values.

PINK LABEL offers several notable studios featuring progressive pornography, including Petra Joy’s films: Feeling It!, Female Fantasies, Sexual Sushi and The Female Voyeur.

Petra Joy on Demand (watch now)

Petra Joy features award-winning films from Barcelona International Erotic Film Festival (Spain), Feminist Porn Awards (Toronto), Venus Awards (Berlin), UK Adult Film and Television Awards (London), and PorYes Euro Feminist Porn Awards (Germany):

fellingit  femalefantasies  sexualsushi  femalevoyeurcut

Petra Joy is sex-positive artist and independent erotic film-maker who, like many others, finances, produces and directs her erotic films. She works closely with the cooperation of performers and crew to visualize female fantasies and her films are based on erotic fantasies that customers of her erotic photo shoots, girlfriends and interested women from all over the world have shared with her. The focus of her erotic films is female pleasure, empowering the women who appear in the work, as well as those who view it, to experience their own pleasure in a way that is different from mainstream pornography. As such, she shows men as objects of female sexual desire and embraces male bisexuality and the prostate as an erogenous zone for (heterosexual) men. Though the work features erections, penetration, and “real sex”, the focus is on female sexuality and how the men give their female partners sexual pleasure.

PINK LABEL features progressive porn studios including films by legendary pornographer and artist Annie Sprinkle, star performers-turned star-producers duo Dylan Ryan and Rozen DeBowe of the newly minted Femmerati Productions, queer porn dynamite Trouble Films presenting work by Courtney Trouble and Tina Horn, art porn powerhouse Carlos Batts of C Batts Fly and his muse April Flores, transmale sex education leaders T-Wood Pictures, Harvard-graduate Jennifer Lyon Bell and her exquisite Blue Artichoke Films, Transwomen Porn Project director Tobi Hill-Meyer, Petra Joy, and the feminist porn award-winning queer films of Shine Louise Houston and Pink & White Productions.

About Pink & White Productions
Founded by Shine Louise Houston in 2005, Pink & White Productions is known for portraying authentic queer desire and fluidity of sexuality and gender in adult cinema. The company’s featured films and projects have screened world-wide, and presented at academic institutions, most recently at Standford University. Houston has been honored at the PorYes Feminist Porn Awards in Berlin and was noted Toronto’s Feminist Porn Awards’ Visionary, as well as Curve Magazine’s Sex Curator. Her work adds representation to queer sexualities, spanning communities of color, gender expression, sexual desire, body politices, BDSM and other marginalized experiences with strikingly beautiful cinematography, humor, and realism. Following the popular best-selling movie “The Crash Pad”, the company’s website portrays an illustrious San Francisco apartment where queers go to have the best sex of their lives. Houston’s newest site, explores masculine sexuality in her signature style. For more information about Shine Louise Houston and Pink & White Productions, visit

Tags: Pink Label, Shine Louise Houston, Video on Demand, Pink & White Productions, Indie Porn, Feminist Porn, Progressive, Fair Trade, Petra Joy, The Female Voyeur, Sexual Sushi, Feeling It!, Female Fantasies